15,000 Foreign Trade Buyers to Arrive in Manila for SIAL ASEAN

15,000 Foreign Trade Buyers to Arrive in Manila for SIAL ASEAN

This June 2014, an expected number of 15,000 foreign trade buyers are set to embark in the capital as Salon International de I’Agroalimentaire or SIAL launches its very first ASEAN leg in the country at the World Trade Center Metro Manila from 10:00 am to 6:00 pm.

SIAL is the world’s largest food innovation observatory which was first launched in Paris in 1964. Today, it remains to set the standards for worldwide food and retail industries – expanding to different parts of the world including North and South America, Canada, China and the Middle East. This year, SIAL is yet to expand and launch another leg in ASIA as it celebrates 50 years in the industry. To be hosted and held in the Philippines, SIAL ASEAN will be the South East Asian market food place.

The SIAL ASEAN, which is to be held simultaneously with the 8th?installation of Manila Foods and Beverage Expo (MAFBEX) at the World Trade Center Metro Manila tents A and B and Philippine Trade Training Center, sets up the stage and serves to be the platform that bridges the gap between various industries as it paves the way for a dynamic and globalized line up of professional trade shows, exhibitors, and free-flowing exchange of business-to-business strategies between a diverse crop of culinary minds, from chefs to foodies, and everything in between as it welcomes 500 exhibitors from 20 different countries around the world.

Being the first and only B2B platform of the Philippine food industry, it is expected that SIAL ASEAN will foster business relationships that seek to improve one’s operations not only for the country but also for the whole ASEAN region. In terms of business and trade, the exposition is undeniably bound to open doors for the country especially for the import and export industry with the neighboring countries and the international global market.

Slated to be the biggest food expo in the ASEAN region, visitors can expect the participation of some of the biggest purchasers of the retail chain industry such as Cosco, Walmart, Metro, HERO, Dean and Deluca, Colruyt and so much more. It also presents leading local brands in the country such as Century Canning, Mama Sita’s and Leslies to name a few.

As the country continues to promote foreign investment and plays host to multinational corporation affiliates, significant positive spillover effects on domestic industries as expected to arise from foreign investment inflows. In fact, Bangko Sentral ng Pilipinas (BSP) Deputy Governor Diwa Guinigundo said that a net FDI inflow of $2.6 billion is expected for this year which is 24 percent above the projected $2.1 billion last year.

With more than 500 exhibitors and 15,000 trade visitors expected, SIAL ASEAN will play an important role in facilitating a large influx of foreign buyers. Most notably, it will serve as a viable opportunity for the country to showcase its agricultural resources. Coinciding with the thrust of Department of Agriculture’s Agribusiness and Marketing Assistance Service as overseen by Director Gazmin, the event will further solidify DA AMAS’ fivefold programs of Market Access and Development, Industry Support and Development, Investment Assistance and Promotion, Enterprise Development Assistance, and Market Research and Information.

The SIAL ASEAN could be the gateway of the global market to the country’s local crops as the event serves as the biggest research and development opportunity for the local industry and foreign buyers. The exposition is also seen to induce a positive pass-on effect for the hospitality and tourism industry. The hospitality sector can expect a tantamount of bookings for hotel rooms, surge of enthusiastic customers flocking the casinos, restaurants, and lifestyle hubs as influx of foreign visitors would be arriving in the country for the vent. After all, the event is all about food and culture, and exhibitors and visitors will surely be looking forward to get a taste of the Philippine dining and after-work culture.

True enough, this 11th-13th of June 2014 at the World Trade Center Metro Manila will mark the season wherein traders, buyers, professionals, and industry personalities will converge to take part of the largest sourcing and market intelligence exhibition for the food industry – a full house showcasing of what the Philippine region has to offer.

For inquiries, contact Francois Baracena at (+632) 6569239, email france.baracena@sialasean.com or go to www.sialasean.com for more details. You may also pre-register for the visitor’s badge at www.sialasean.com/order-your-visitor-badge.