BioFach 2013: the world among organic friends!

The more than 40,000 trade visitors from 130 countries at the last World Organic Trade Fair can travel around the organic world in four days in Nürnberg. They only need to pack their case once to experience brands and products from more than 80 nations. They can also do this from 13–16 February next year, when some 2,400 exhibitors are expected again – 200 of them at Vivaness, the Trade Fair for Natural Personal Care and Wellness.

Japan is also represented with a pavilion at the next BioFach in Nürnberg. The home of the oldest international off-shoot of the world-leading exhibition – BioFach Japan has taken place in Tokyo since 2001 – grants an insight into the variety of Japanese organic enjoyment concentrated for the first time in a pavilion. Some 30 exhibitors have registered. The organic buyers from the more than 130 countries at the last event can also experience Kenya’s premiere with its own country presentations in 2013.

Japan has a lot to offer the international organic sector – as import market just as much as export market. The land of the rising sun has long been one of Asia’s strong consumer markets. Experts forecast continuing growth for the organic food sector in Japan. So far it accounts for about 1 % of the total Japanese food market with estimated sales of 1.3 billion US dollars. Surveys as part of the Organic Market Research Project 2010 and 2011 confirmed that Japanese consumers attached the most importance to healthy high-quality food and that 97 % of them know what organic means. Local organic products are not only consumed in the country itself, but are also convincing in international markets.

Frank Venjakob, Director Events at NürnbergMesse, and also responsible for BioFach Japan: “Organic consumers around the globe have long discovered Japanese delicacies. So we are all the more pleased that international representatives from the sector can see the taste and quality of the products for themselves for the first time in a separate Japanese pavilion at BioFach in Nürnberg in February 2013. We are, of course, delighted that we already know some of the exhibitors as valued customers of BioFach Japan.”

Udo Funke, Director Exhibitions at NürnbergMesse and responsible for BioFach and Vivaness: “The large international share is a real added value for both exhibitors and visitors at the exhibition duo BioFach and Vivaness. Worldwide supply and demand in the organic sector meets here in Nürnberg. Here people meet to discuss trends and innovations, expand their knowledge at the congress and help to shape the future of their market at the meetings between manufacturers, trade, politics and media representatives. I find one of the loveliest signs of the cosmopolitan outlook of the sector’s annual gathering is that more and more new countries decide on pavilions. In this way they present themselves to the international community with a widely visible presence. This offers the visitor from the trade an incomparable and attractive source of inspiration for designing his own range. In 2013 the BioFach and Vivaness team once again welcomes newcomers from countries such as Japan and Kenya just as much as the many traditional country pavilions and individual presentations!”

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