The trade show increases its spending on promotion abroad by 30%
Alimentaria 2010 extends its international expansion projects
The International Projects make a significant contribution to consolidating the Alimentaria brand as a major gathering for food and beverage manufacturing and distribution from around the world. In addition, these undertakings are crucial to establishing Alimentaria as a platform for internationalisation for the Spanish agri-food industry. Alimentaria, the International Food and Beverages Exhibition, which will be held 22-26 March of next year in Barcelona, has increased the number of institutions and organisations collaborating on its international expansion plan.
Alimentaria 2010 is committed to attracting greater participation and gaining importance outside Spain. For this reason the event has increased its budget for international promotion by 30% as compared to the previous edition of the show. Within the strategy of expanding the network of contacts and volume of transactions globally, the show’s International Projects will be a key tool. Among other activities, Alimentaria will include outgoing delegations of buyers; cooperation, distribution, innovation and food technology conferences; seminars and the Taste & Flavours of Spain initiative.
The numbers speak for the importance of the International Food and Beverages Exhibition as an outstanding international centre for commercial transactions: over 20% of the show’s 158,000 visitors come from abroad, an international presence which increases to 30% in the case of exhibitor companies, more than 1,500 firms. In total, 15,000 m2 of the 94,500 m2 of exhibition space occupied by Alimentaria 2010 will be reserved for foreign exhibitors, 2% more than at the last edition of the trade show in 2008. Additionally, international promotion has intensified with a significant international promotional campaign in 128 specialised publications from 33 countries.
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Communication and Press Department