Wessanen Aims to Become 'Organic Champion'

Dutch food group Wessanen has set a target of being the "organic food champion" in its European markets as the business continues to offload its operations in the US.

In the last year, Wessanen has stated its ambition to quit the US and has sold operations on both sides of the Atlantic.

On the day when the company named a permanent CEO, the group said its business would comprise three units - Wessanen Europe, Frozen Foods and American Beverage Corp. (ABC).

The group said it would look to sell ABC next year, while its focus within frozen foods would be to "revitalise" its Beckers brand.

Wessanen Europe would look to build its presence in the "attractive and growing" organic food sector.

The company plans to set up a "European organic expertise centre", as well as "harmonising" a wider portfolio of over 40 brands.

The group also stated an aim to build revenues from Wessanen Europe of over EUR 1bn through organic growth and acquisitions, although the business did not issue a timetable for that growth.

Organic Monitor Comment

Wessanen is in a prime position to become the organic food champion of Europe. It has a strong presence in several European countries, involved in the production and distribution of organic products. The Dutch company is also active in related health food sectors, such as dairy alternatives and natural foods. Its major challenge is to build synergies between its existing businesses and acquire companies that fit neatly into the 'royal empire'.
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Source: AROQ / Organic Monitor