The show exceeded expected attendance figures

Alimentaria brings together more than 140,000 agents from the sector

International attendees reach 36,000 visitors, 25% of the total

Alimentaria 2010 closed its doors last 26th, leaving a good taste in the mouth of all involved. With final numbers still to come, the show succeeded in bringing in 140,542 professionals, 8% more than initial forecasts, with close to 4,000 exhibitor companies. These figures are especially important considering the current economic and trade show environment. Following a week of intense trade show activity at Fira de Barcelona's Gran Vía venue, Alimentaria defended its status as the benchmark Spanish event for the agri-food sector and its position among the top three most important food and drink trade shows in the world.

By the close of the show, 140,542 professionals had visited Alimentaria 2010, 8% more than anticipated by the organiser, Alimentaria Exhibitions, a joint venture between Fira de Barcelona and Reed Exhibitions.

Alimentaria 2010 exceeded expectations in terms of both the quantity and quality of the professionals who attended the event. In the words of the organisers, this represents a 'boost of optimism' for an industry such as agri-foods, of great economic importance in the future.

The companies participating, some 4,000 firms from 75 countries, offered a very positive assessment of the large influx of international professionals, more than 36,000 from 155 countries, 9% more than initially forecast. Foreign visitors accounted for 25% of the total, which meant that one in every four visitors came from abroad.

Josep Lluís Bonet, chairman of Alimentaria and Fira de Barcelona, emphasised that Alimentaria 2010 has more than fulfilled expectations, thanks to a great deal of work and two years of preparation. 'It's impossible to improvise a success such as this,' he said, after indicating his satisfaction with how the show went at an edition which was anticipated to be 'especially decisive'. 'Alimentaria has demonstrated the strength and energy of its trade show model, as well as that of a sector which is strategic for the country's economy,' Bonet underscored.

We attach a press release and photograph with further details.

We hope that you will find this information of interest to you. If you would like more information, please do not hesitate to contact us.


Communication and Press Department

Alimentaria Exhibitions

+34 93.452.11.04